The Money You Lose After the Inquiry Arrives
The money lost after the enquiry arrives is the worst of the three. Two days…
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What a Single Broken Link Actually Costs
Broken links cost business in a way nobody measures. A visitor clicks your pricing link…
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The Mobile Checkout That Loses People at the Last Step
In mobile checkout abandonment, Kenyan businesses suffer at the very end. Somebody chose the item,…
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Why Your Services Page Reads Like Everybody Else’s
If your services page reads generic, one test proves it. Copy your services page. Paste…
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Driving Schools: The Questions That Decide Enrolment
A driving school website Kenya families visit is read by two people wanting different things….
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Photographs That Quietly Lose You the Sale
The photographs that lose sales on Kenyan business websites are rarely blurry or badly composed….
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The Trust Gap: Why Strangers Hesitate to Buy
Why strangers hesitate to buy has little to do with you personally. Somebody who already…
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Forms That Ask for Too Much
Forms that ask too much appear at the worst possible moment. Somebody decided to contact…
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What a Missing Price Costs You in Wasted Calls
A missing price wasted calls long before it cost anybody a sale, although the argument…
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Where Visitors Leak Out of a Kenyan Website
Knowing where visitors leak out matters more than yesterday’s leaks, which were about people who…
