Why Your Services Page Reads Like Everybody Else’s
If your services page reads generic, one test proves it. Copy your services page. Paste…
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Driving Schools: The Questions That Decide Enrolment
A driving school website Kenya families visit is read by two people wanting different things….
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Photographs That Quietly Lose You the Sale
The photographs that lose sales on Kenyan business websites are rarely blurry or badly composed….
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The Trust Gap: Why Strangers Hesitate to Buy
Why strangers hesitate to buy has little to do with you personally. Somebody who already…
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Forms That Ask for Too Much
Forms that ask too much appear at the worst possible moment. Somebody decided to contact…
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What a Missing Price Costs You in Wasted Calls
A missing price wasted calls long before it cost anybody a sale, although the argument…
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Where Visitors Leak Out of a Kenyan Website
Knowing where visitors leak out matters more than yesterday’s leaks, which were about people who…
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The Saturday Problem: Opening Hours That Are Wrong Online
Wrong opening hours online produce one specific scene. Somebody checks that you are open, travels…
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Why Nobody Ever Shares Your Website
If nobody shares your website, try this before reading further. Paste your own website address…
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Hardware and Building Supplies: Found or Not Found
A hardware shop website Kenya contractors use gets judged at nine in the morning. He…
