The Trust Gap: Why Strangers Hesitate to Buy
Why strangers hesitate to buy has little to do with you personally. Somebody who already…
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Forms That Ask for Too Much
Forms that ask too much appear at the worst possible moment. Somebody decided to contact…
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What a Missing Price Costs You in Wasted Calls
A missing price wasted calls long before it cost anybody a sale, although the argument…
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Where Visitors Leak Out of a Kenyan Website
Knowing where visitors leak out matters more than yesterday’s leaks, which were about people who…
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The Saturday Problem: Opening Hours That Are Wrong Online
Wrong opening hours online produce one specific scene. Somebody checks that you are open, travels…
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Why Nobody Ever Shares Your Website
If nobody shares your website, try this before reading further. Paste your own website address…
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Hardware and Building Supplies: Found or Not Found
A hardware shop website Kenya contractors use gets judged at nine in the morning. He…
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Restaurants and Takeaways: The Menu That Costs You Orders
A restaurant menu costs orders in a moment you never witness. Three people are deciding…
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Bundles and Bandwidth: Why Heavy Pages Lose Kenyan Visitors
The data cost heavy websites Kenya visitors carry is missing from most web design advice,…
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What to Do in Your First 90 Days of SEO
Most people spend the first 90 days of SEO writing blog posts. That is roughly…
